SUPPLIER DIRECT FULFILLMENT

TRANSFORMING WHOLESALE WITH A SMARTER SUPPLY CHAIN.

Supplier Direct Fulfillment (SDF) is onthegobb’s core business model where supplier products are shipped directly to the end customers of resellers. This reduces unnecessary touchpoints, eliminates warehousing costs, and delivers a leaner, more cost-efficient supply chain.

👉 Retailers focus on selling.
👉 Orders are fulfilled directly from suppliers to end customers.

CHALLENGES OF BIG & BULKY

01: Low-Value Density = High Storage Costs
Large, heavy items often have low value density, meaning storage and fulfillment costs can outweigh product margins. This requires smarter, cost-efficient logistics.

02: Non-Standardized Products = Complex Inventory Management
Big & bulky products come in varied dimensions, colors, and styles, making inventory management unpredictable and prone to over- or under-stocking.

03: Fragmented Industry = Fierce Competition
The market is highly fragmented with many resellers, intensifying price competition and squeezing profit margins.

BIG & BULKY MADE EASY WITH ONTHEGOBB

FOR RESELLERS / RETAILERS (BUYERS)

✅ Reduce Inventory Risk – No need to pre-purchase stock. Products are only ordered once the end consumer confirms a sale.
✅ Flat Rate Shipping – Our logistics network enables nationwide flat-rate delivery, ensuring cost certainty and predictable profit margins.
✅ Data-Supported Sourcing – Access real-time product and supplier insights to make confident, data-driven buying decisions.

FOR SUPPLIERS / DISTRIBUTORS (SELLERS)

✅ Direct Global Reach – Instantly connect with thousands of qualified resellers without building your own overseas sales team.
✅ Channel Freedom – Stay flexible and grow across multiple sales channels without restrictions.
✅ Operational Efficiency – Maintain control of inventory and pricing while onthegobb manages fulfillment, logistics, and payment protection.

REDUCING INVENTORY RISK: THE ONTHEGOBB POOLING EFFECT

Traditionally, retailers purchase inventory upfront based on forecasts—leading to costly overstocking or missed opportunities.
With SDF, inventory remains accessible to a wide network of resellers, rather than tied to a single buyer’s projections. This collective pooling model spreads demand across multiple resellers, balancing fluctuations and lowering risk for both suppliers and buyers.

As the network grows, this pooling effect creates greater stability, reduced costs, and smarter growth for all participants.